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Master the Business of Speaking: Elevate Your Fees and Bookings
Unlock the full potential of your professional speaking career with John Ball, speaker, business coach and keynote speaker. In this insightful podcast, discover the secrets to getting known, booked, and paid what you're worth.
Most speaking advice focuses solely on delivery, but this show dives deep into the commercial side, helping you refine your positioning, streamline your pipeline, and adjust your fees for maximum profitability.
Join us each week for expert insights into the business mechanics of speaking. With a mix of solo episodes and guest interviews, you'll hear from working speakers, bureau insiders, and industry experts about what actually drives success in the speaking market.
Whether you're frustrated by inconsistent bookings or trapped at low fees, learn how to align your business strategy with your speaking goals. Plus, explore valuable tools like the free Speaking Fee Audit at presentinfluence.com that benchmarks your fees against market rates and reveals hidden revenue opportunities.
John Ball's 'Known. Booked. Paid.' framework ensures speakers like you can build sustainable, high-fee speaking businesses without relying on hope or guesswork. Save time and avoid common pitfalls by starting with an episode title that resonates with you, or use the Speaking Fee Audit to pinpoint your specific challenges. Say goodbye to motivational fluff and hello to actionable strategies that drive real commercial impact.
Keywords: professional speaking, speaker fees, speaking business, keynote speaker, speaking career, positioning, booking, speaker marketing
Start with whichever episode title grabs you. And if you want to know whether your speaking fees are in the right ballpark for your market and experience level, take the free Speaking Fee Audit at presentinfluence.com — it only takes about a minute. https://www.presentinfluence.com/speakingfeequiz
#ProfessionalSpeaking #SpeakerSuccess #PublicSpeaking #SpeakingFees #SpeakingCareer
FREQUENTLY ASKED QUESTIONS
What is Professional Speaking: Known. Booked. Paid. about? It's a weekly podcast hosted by speaker business coach John Ball covering the commercial side of professional speaking — positioning, bookings, fees, and pipeline. It also covers stagecraft, keynote structure, and communication skills, but the central focus is helping speakers get paid what their work is worth.
Who is the show for? Professional speakers who are already working but frustrated by inconsistent bookings or underpriced gigs, and aspiring speakers who are serious about building a speaking business rather than just improving their delivery.
Who is John Ball? John Ball is a speaker business coach and keynote speaker who has spent years coaching speakers on the commercial side of their careers. He is the host of Professional Speaking: Known. Booked. Paid. and the creator of the Known. Booked. Paid. framework for building a sustainable, high-fee speaking business.
What's the difference between solo and guest episodes? Solo episodes are shorter and go deep on one specific commercial problem — positioning, fees, pipeline strategy, or speaker marketing. Guest episodes feature working speakers, bureau insiders, and industry experts and typically run 45 to 60 minutes.
Where should a new listener start? Start with whichever episode title speaks most directly to your current situation. If you're unsure where your speaking business stands commercially, take the free Speaking Fee Audit at presentinfluence.com first — it takes about a minute and will help you identify your biggest lever.
What is the Speaking Fee Audit? A free interactive tool at presentinfluence.com that benchmarks your current speaking fee against real market rates for your sector and experience level, and identifies the specific revenue leaks holding back your speaking income.
Want to get coached for free on the show? Fill in the form https://forms.gle/mo4xYkEiCjqtz9yP6, and if we think your challenge could help others, we'll invite you on.
For speaking enquiries or to connect with me, you can email john@presentinfluence.com or find me on LinkedIn
You can find all our clips, episodes and more on the Present Influence YouTube channel: https://www.youtube.com/@PresentInfluence
Thanks for listening. Rating the show 5* on Spotify helps their algo recommend the show, so please take a moment to follow the show and leave a rating.
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Do you want to join the Known, Booked & Paid Blueprint September Case Study group?
This September I'll be working with a group of 5 speakers who are already speaking but not getting the level of bookings and speaker fees that they really want. We'll work on the 3 key areas that will allow your speaking business to flourish. Since it's the founding group, there's an extra special deal on the price for joining that will never be repeated. Go to https://presentinfluence.com/kbpb for full details.
Transcript
Professional Speaking trailer
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John: [:John: We break the industry down into three metrics that actually drive results. Pathos is your craft. It's their presence, emotional connection, and storytelling that make an audience lean in. Logos is your commerce. It's the logic and systems required to become profitable, scalable, and easily referable with your speaking business, and Ethos is your conscience.
e a seasoned professional or [:John: Welcome to Professional speaking.
